The CTO of Amazon explains the conditions needed to continue to drive adoption of cloud computing across Europe.
Werner Vogels explains the conditions needed to continue to drive adoption of cloud computing across Europe.
For cloud computing to be successful in Europe, providers must hold exceeding customer needs as a core value.
We are rapidly entering into an era where massive computing power, digital storage and global network connections can be deployed by anyone as quickly and easily as turning on the lights. This is the promise – and the reality – of cloud computing which is driving tremendous change in the technology industry and transforming how we do business in Europe and around the world.
Cloud computing unlocks innovation within organisations of all types and sizes. No longer do they need to spend valuable human and capital resources on maintaining and procuring expensive technology infrastructure and datacenters, they can focus their most valuable resources on what they do best, building better products and services for their customers. Europe’s fastest growing start-ups, like Spotify, Soundcloud, Hailo, JustEat, WeTransfer and Shazam, through to some of the region’s largest, and oldest, enterprises, like Royal Dutch Shell, Schneider Electric, SAP, BP and Unilever, through to governments, education and research institutes, all are using cloud computing technologies to innovate faster and better serve their customers and the citizens of Europe.